AI Search Optimization · GEO · AEO
Get recommended by ChatGPT, Gemini and Google AI.
Your buyers now ask AI assistants which brand to choose. We make your business easy for those assistants to find, trust and recommend, so you are in the answer instead of missing from it.
/ definition
What is AI search optimization?
AI search optimization is the practice of making a brand easy for AI assistants to find, understand, trust and recommend in their answers. It covers ChatGPT, Google Gemini, Claude, Perplexity, Microsoft Copilot and Google AI Overviews.
It is also called generative engine optimization (GEO), answer engine optimization (AEO) or LLM optimization. Where SEO competes for a position in a list of links, AI search optimization competes for a mention inside the answer itself.
/ why it matters now
The shortlist is being written before buyers reach your website.
/ seo vs ai search
Different game. Same goal: getting chosen.
| Traditional SEO | AI search optimization | |
|---|---|---|
| Where you appear | A ranked list of blue links on Google | Inside the written answer from ChatGPT, Gemini, Claude or Google AI Overviews |
| What wins | Keywords, backlinks, page speed and technical health | Clear answers, consistent brand facts, trusted third-party mentions and structured data |
| Buyer behaviour | Compares several websites before deciding | Often trusts the shortlist the assistant gives |
| How it’s measured | Rankings, organic traffic, enquiries | How often and how favourably AI assistants mention your brand for the questions that matter |
| Do you need both? | Yes. AI assistants lean heavily on well-ranked, well-structured websites, so strong SEO is the foundation that AI search optimization builds on. | |
/ what’s included
Everything an AI assistant checks before it recommends you.
Platforms we track
/ how it works
From invisible to recommended.
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[Week 1–2]
Audit and baseline
We build a list of the questions your buyers ask, test them across the major AI assistants, and record exactly where you stand today. This becomes the baseline every report is measured against.
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[Week 3–6]
Fix the foundations
Brand facts made consistent everywhere, schema markup added, and key pages rewritten in a clear, answer-first format.
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[Month 2 onward]
Build authority
New content that answers your buyers’ real questions, plus quality third-party mentions on the sources AI assistants trust.
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Every month
Track and report
We re-run the same questions, compare against the baseline, and send a clear report on where you gained, where competitors moved and what we do next.
/ straight talk
What we promise, and what nobody honestly can.
What you can expect
- A documented baseline of where you stand today
- Every fix and piece of content shared with you
- The same questions re-tested every month, so progress is measurable
- Plain-language reports, unbranded for agency partners
What we will never claim
- Guaranteed mentions or a guaranteed “number one” spot. No one controls AI answers.
- Overnight results. Visibility builds over months, not days.
- Shortcuts like fake reviews or bulk links. They damage trust with both people and AI.
/ who it’s for
For brands
Be the name AI recommends in your category.
Manufacturers, exporters, real estate, healthcare, D2C and service businesses whose buyers research before they call.
Check my AI visibility →For agencies · White-label
Add AI search to your services this month.
Offer AI search optimization under your brand without hiring or training a team. We deliver, you own the client relationship.
Become a partner →/ faq
AI search, answered.
What is AI search optimization?
AI search optimization is the practice of making a brand easy for AI assistants such as ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews to find, understand, trust and recommend in their answers. It is also called GEO or AEO.
Is AI search optimization the same as SEO?
No. SEO aims for a high position in Google’s list of links. AI search optimization aims for a mention inside the AI’s written answer. They overlap, and strong SEO makes AI search optimization work better, so we recommend both.
How long does it take to see results?
Foundation fixes are usually done in the first [4–6 weeks]. Changes in how AI assistants describe and mention your brand typically build over [3–6 months], depending on your category and competition.
Can you guarantee my brand will appear in ChatGPT?
No, and you should be careful of anyone who does. AI companies control their answers. What we can do is remove the reasons an assistant would skip you, strengthen the signals it relies on, and measure the change every month.
How do you measure AI visibility?
We agree on a set of questions your buyers ask, test them across the major AI assistants, and record whether your brand appears, how it is described and which competitors are named. The same questions are re-tested every month.
Can agencies resell this service?
Yes. Agencies can offer AI search optimization under their own brand. We deliver the work and provide unbranded reports, and the end client never hears our name.