Performance Marketing · Google Ads · Meta Ads
Ad spend that brings leads, not likes.
We plan, run and optimise your Google and Meta campaigns around the one number that matters to your business: cost per lead or return on ad spend.
/ definition
What is performance marketing?
Performance marketing is paid advertising that is planned, run and judged on measurable business results such as leads, sales, cost per lead (CPL) and return on ad spend (ROAS).
Instead of paying for attention and hoping it turns into business, every rupee is tracked from the ad click to the enquiry or sale, so budget moves toward what actually works.
/ what’s included
Everything between your budget and your next lead.
/ how it works
Test small. Scale what works.
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[Week 1]
Audit and tracking
We review your account, agree on the goal and target cost per lead, and set up tracking before a single rupee is spent on new campaigns.
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[Week 2]
Launch
Campaigns go live with several audiences and creatives running in parallel, so the data shows quickly what your buyers respond to.
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Every week
Optimise
Wasted search terms removed, weak ads paused, bids and budgets adjusted toward the campaigns producing real leads.
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Every month
Report and scale
A clear report on spend, leads, cost per lead and return, with a recommendation on where to add or cut budget next month.
/ straight talk
Your money, your account, full visibility.
What you can expect
- Ad accounts in your business name, with full access for you
- Your ad budget paid directly to Google and Meta, never through us
- Tracking verified before campaigns scale
- Weekly optimisation and a plain-language monthly report
What we will never do
- Promise a fixed number of leads before seeing your market and data.
- Add a hidden markup on your ad spend.
- Report on clicks and impressions to hide poor lead quality.
/ who it’s for
For brands
Turn ad spend into a predictable lead flow.
Real estate, healthcare, education, manufacturing, D2C and service businesses that need a steady stream of enquiries.
Review my ad account →For agencies · White-label
Extra media-buying capacity, under your brand.
We manage campaigns for your clients behind the scenes and hand you unbranded reports to present as your own.
Become a partner →/ faq
Ads, answered.
What is the minimum ad budget?
We recommend at least [₹XX,XXX] per month in ad spend so campaigns gather enough data to optimise. The right budget depends on your category, location and target cost per lead.
Is the ad budget included in your fee?
No. Your ad budget is paid directly to Google and Meta from your own account. Our fee covers strategy, setup, management and reporting.
How soon will I get leads?
Most campaigns start producing enquiries within the first [1–2 weeks]. Cost per lead usually improves over the following [4–8 weeks] as the data builds and we optimise.
Should I advertise on Google or Meta?
Google reaches people actively searching for your product or service. Meta reaches people who match your buyer profile before they start searching. Many businesses need both; the audit shows where to start.
Will I own my ad accounts?
Yes. Accounts are created in your business name, or we work inside your existing accounts. You keep full access and all data, whether or not you continue with us.